Pre-design phase: the document should be ready and approved before the design team starts on the concept designTarget group-All stakeholders; special focus on decision makers and the design teamPurpose-To clarify client objectives and the projects ambitions to all stakeholders-To streamline expectations within the client organization-To provide input for the concept design-To provide input for early budget estimates-To establish criteria for the evaluation of concept designs-To act as a compass for more detailed briefing decisions at later stagesInput-Scenario studies: explore the future use of the building-Objectives workshops: discover and fine-tune the ambitions of key decision makers-Feasibility studies: test ambitions against the available budget-Literature study: identify useful guidelines and standards-Project visits: find inspiration and learn lessons from other projects-Interviews: discuss the project with key stakeholdersContents -Background: why this project?-Objectives: what is the project supposed to achieve?-Ambitions: what are the clients ambitions on specific topics such as sustainability?-Vision/concept: what is the general idea concerning the spatial setup? -Scope: what is the approximate size of the project?-Site: where will the building be located and what are the sites constraints?-Open issues: are there critical issues that need further analysis or decision-making? -Next steps: perspective on entire project and next briefing stages Format-A concise and compact document (max. 10-30 pages)-Easy to read for all stakeholders, free of jargon-Aggregated data, rather than an excess of information-Narratives to bring the project to life (small stories, interviews). -Visual presentation of data where possible (diagrams, infographics)-Avoidance of meaningless clichs (the building should be of a high quality)30