b'What experts saySequential process viewBrie\x1bng Design Construction FacilitymanagementParallel process viewRequirements setting and managementDesign FacilityConstruction managementDiagramThis diagram (a modification of the original) explains Artos view that design processes are iterative in nature. In much of the literature on project management, projects are pictured as sequential processes, where requirements are defined in the briefing phase, after which the designers turn them into solutions. But this notion is false, says Arto. Design solutions affect client expectations and the other way round. The process is thus iterative rather than sequential. 188'