{"id":9224,"date":"2024-11-27T20:47:54","date_gmt":"2024-11-27T20:47:54","guid":{"rendered":"https:\/\/www.briefbuilder.com\/?page_id=9224"},"modified":"2026-03-17T08:39:51","modified_gmt":"2026-03-17T08:39:51","slug":"umcg","status":"publish","type":"page","link":"https:\/\/www.briefbuilder.com\/nl\/customer-stories\/umcg\/","title":{"rendered":"University Medical Center Groningen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section customer-story-title vc_custom_1713352697239 edgtf-content-aligment-left edgtf-grid-section\" style=\"\"><div class=\"clearfix edgtf-section-inner\"><div class=\"edgtf-section-inner-margin clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner vc_custom_1713201591521\"><div class=\"wpb_wrapper\"><div class=\"edgtf-elements-holder edgtf-responsive-mode-768\" ><div class=\"edgtf-elements-holder-item\"  >\n\t\t<div class=\"edgtf-elements-holder-item-inner\">\n\t\t<div class=\"edgtf-elements-holder-item-content edgtf-elements-holder-custom-140607\" style=\"padding: 0 0 20px 0\">\n\t\t\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Managing complexity in healthcare projects<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><style class=\"wpcode-css-snippet\">.customer-story-title *,\r\n.customer-story-content * {\r\n  -webkit-user-select: none; \/* Safari *\/\r\n  -moz-user-select: none; \/* Firefox *\/\r\n  -ms-user-select: none; \/* IE10+\/Edge *\/\r\n  user-select: none; \/* Standard *\/\r\n}\r\n\r\n.customer-story-content .wpb_column > .vc_column-inner {\r\n  padding: 0;\r\n}\r\n\r\n.customer-story-title > .edgtf-section-inner > .edgtf-section-inner-margin,\r\n.customer-story-content > .edgtf-section-inner > .edgtf-section-inner-margin {\r\n  margin: 0;\r\n}\r\n\r\n.qa-intro {\r\n  font-size: 1.15em;\r\n  line-height: 1.6;\r\n  font-weight: 600;\r\n}\r\n\r\n.qa-image-sub {\r\n  font-size: 0.8em;\r\n  font-weight: 400;\r\n  font-style: italic;\r\n  line-height: 1.6;\r\n  padding-top: 5px;\r\n}\r\n\r\n.customer-story-content h2 {\r\n  color: #333f48;\r\n  font-size: 1.3em;\r\n  font-weight: 600;\r\n  padding-top: 40px;\r\n  letter-spacing: 0.5px;\r\n  font-style: italic;\r\n  margin-bottom: -5px;\r\n}\r\n\r\n.customer-story-content blockquote {\r\n  font-size: 1.1em;\r\n  line-height: 1.7;\r\n  font-style: normal;\r\n}\r\n\r\n.customer-story-content blockquote .highlighted {\r\n  font-size: 1.2em;\r\n  font-weight: 600;\r\n  display: block;\r\n\r\n  margin: 32px -15px;\r\n  background: #f0f6f7;\r\n  border: 1px solid #f0f6f7;\r\n  padding: 15px 20px;\r\n  color: #0079c9;\r\n  border-radius: 20px;\r\n}\r\n\r\n.customer-story-content blockquote .highlighted:before,\r\n.customer-story-content blockquote .highlighted:after {\r\n  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20px;\r\n  font-weight: 700;\r\n  text-transform: uppercase;\r\n  font-size: 0.8em;\r\n  color: black;\r\n}\r\n\r\n.customer-story-title h3 {\r\n  color: #fff;\r\n  font-weight: 400;\r\n  font-size: 28px;\r\n  line-height: 1.25em;\r\n  letter-spacing: -1.5px;\r\n  padding: 15px 0 40px 0;\r\n}\r\n\r\n.qa-banner {\r\n  border: 1px solid #c6e9ef;\r\n  background-color: #c6e9ef;\r\n  border-radius: 20px;\r\n  padding: 10px;\r\n  box-shadow: 0 1px 4px 0 #025388;\r\n  margin: 0 -22px;\r\n}\r\n\r\n.qa-banner-content-wrapper,\r\n.qa-banner-content,\r\n.qa-contact-wrapper,\r\n.qa-contact,\r\n.wpb_text_column .qa-project-wrapper {\r\n  display: flex;\r\n}\r\n\r\n.qa-banner-content {\r\n  width: 100%;\r\n}\r\n\r\n.qa-banner-content-wrapper {\r\n  justify-content: space-between;\r\n}\r\n\r\n.qa-contact-wrapper {\r\n  padding-right: 30px;\r\n}\r\n\r\n.qa-contact {\r\n  align-items: center;\r\n  flex: 1 0 auto;\r\n}\r\n\r\n.qa-contact-image {\r\n  padding-left: 10px;\r\n  padding-right: 20px;\r\n}\r\n\r\n.qa-contact-image img {\r\n  max-width: 70px;\r\n  max-height: 70px;\r\n  border: 5px solid #5abfad;\r\n  border-radius: 50%;\r\n  vertical-align: middle;\r\n}\r\n\r\n.qa-contact-details {\r\n  flex: 1 0 auto;\r\n}\r\n\r\n.qa-contact-name {\r\n  color: #333f48;\r\n  font-weight: 700;\r\n  line-height: 0.8;\r\n}\r\n\r\n.qa-contact-role {\r\n  font-size: 0.9em;\r\n}\r\n\r\n.wpb_text_column .qa-project-wrapper {\r\n  flex: 1 0 auto;\r\n  align-items: center;\r\n  padding-left: 30px;\r\n  border: 0 solid #bca5d0;\r\n  border-left-width: 3px;\r\n  margin: 10px 0;\r\n}\r\n\r\n.qa-project-item {\r\n  padding-right: 15px;\r\n  flex: 1 0 auto;\r\n}\r\n\r\n.qa-project-item-header {\r\n  font-size: 0.8em;\r\n  font-weight: 600;\r\n  line-height: 1;\r\n}\r\n\r\n.qa-project-item-info {\r\n  font-weight: 700;\r\n  line-height: 1.2;\r\n}\r\n\r\n@media only screen and (max-width: 1024px) {\r\n  .edgtf-title .edgtf-title-holder {\r\n    position: relative;\r\n  }\r\n\r\n  .edgtf-title .edgtf-title-holder {\r\n    padding-top: 55px !important;\r\n  }\r\n}\r\n\r\n@media only screen and (min-width: 1201px) {\r\n  .edgtf-title .edgtf-title-holder .edgtf-container-inner,\r\n  .customer-story-title.edgtf-grid-section .edgtf-section-inner,\r\n  .customer-story-content.edgtf-grid-section .edgtf-section-inner {\r\n    width: 800px;\r\n  }\r\n}\r\n\r\n@media only screen and (max-width: 1075px) {\r\n  .qa-banner {\r\n    font-size: 0.9em;\r\n  }\r\n\r\n  .qa-contact-image img {\r\n    max-width: 60px;\r\n    max-height: 60px;\r\n    border-width: 4px;\r\n  }\r\n}\r\n\r\n@media only screen and (max-width: 890px) {\r\n  .edgtf-title .edgtf-title-holder .edgtf-container-inner,\r\n  .customer-story-title.edgtf-grid-section .edgtf-section-inner,\r\n  .customer-story-content.edgtf-grid-section .edgtf-section-inner {\r\n    width: 80vw;\r\n  }\r\n\r\n  .qa-banner {\r\n    font-size: 1em;\r\n  }\r\n\r\n  .qa-contact-image img {\r\n    max-width: 90px;\r\n    max-height: 90px;\r\n  }\r\n\r\n  .wpb_text_column .qa-project-wrapper {\r\n    align-items: start;\r\n    flex-direction: column;\r\n  }\r\n\r\n  .qa-project-item {\r\n    padding-bottom: 5px;\r\n  }\r\n}\r\n\r\n@media only screen and (max-width: 700px) {\r\n  .qa-banner {\r\n    font-size: 0.9em;\r\n  }\r\n\r\n  .qa-contact-image img {\r\n    max-width: 60px;\r\n    max-height: 60px;\r\n  }\r\n}\r\n\r\n@media only screen and (max-width: 600px) {\r\n  .qa-banner-content {\r\n    flex-direction: column;\r\n  }\r\n\r\n  .qa-contact-image {\r\n    padding-right: 10px;\r\n  }\r\n\r\n  .wpb_text_column .qa-project-wrapper {\r\n    border-top-width: 3px;\r\n    border-left-width: 0;\r\n    margin-top: 10px;\r\n    padding-top: 20px;\r\n    padding-left: 0;\r\n    margin-left: 17px;\r\n    margin-right: 17px;\r\n  }\r\n\r\n  .qa-project-item {\r\n    padding-bottom: 10px;\r\n  }\r\n}<\/style><div class=\"qa-banner\">\r\n\t<div class=\"qa-banner-content-wrapper\">\r\n\t\t<div class=\"qa-banner-content\">\r\n\t\t\t<div class=\"qa-contact-wrapper\">\r\n\t\t\t\t<div class=\"qa-contact\">\r\n\t\t\t\t\t<div class=\"qa-contact-image\"><img decoding=\"async\" alt=\"Jack Visser\" src=\"\/wp-content\/uploads\/2024\/11\/Jack-Visser.jpg\"\/><\/div>\r\n\t\t\t\t\t<div class=\"qa-contact-details\">\r\n\t\t\t\t\t\t<header class=\"qa-contact-name\">Jack Visser<\/header>\r\n\t\t\t\t\t\t<p class=\"qa-contact-role\">Plan developer<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"qa-project-wrapper\">\r\n\t\t\t\t<div class=\"qa-project-item\"><header class=\"qa-project-item-header\">Location<\/header> <p class=\"qa-project-item-info\">the Netherlands<\/p><\/div>\r\n\t\t\t\t<div class=\"qa-project-item\"><header class=\"qa-project-item-header\">Project(s)<\/header> <p class=\"qa-project-item-info\">Various<\/p><\/div>\r\n\t\t\t\t<div class=\"qa-project-item\"><header class=\"qa-project-item-header\">Industry<\/header><p class=\"qa-project-item-info\">Gezondheidszorg<\/p><\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div class=\"title-back-link\"><a href=\"\/nl\/customer-stories\/\">&lt; Back to customer stories<\/a><\/div>\n\n\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section customer-story-content vc_custom_1713349952870 edgtf-content-aligment-left edgtf-grid-section\" style=\"\"><div class=\"clearfix edgtf-section-inner\"><div class=\"edgtf-section-inner-margin clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element qa-intro\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The University Medical Center Groningen (UMCG) is one of the largest hospitals in the Netherlands. Its campus hosts more than 10,000 employees who provide patient care, engage in medical education, and conduct scientific research.<\/p>\n<p>The UMCG campus is constantly evolving\u2014with new buildings being constructed, existing facilities undergoing renovation, and various infrastructural projects in progress. One of the few people who has an overview of all these activities is Jack Visser. Jack works in UMCG\u2019s construction department and oversees projects of all sizes, from initiation to completion.<\/p>\n<p>Jack is also one of the most knowledgeable BriefBuilder users out there. He knows the software inside out and frequently shares suggestions for improvement, making him a true &#8220;super user&#8221;\u2014and the perfect candidate for this Q&amp;A.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section customer-story-content vc_custom_1713354501943 edgtf-content-aligment-left edgtf-grid-section\" style=\"\"><div class=\"clearfix edgtf-section-inner\"><div class=\"edgtf-section-inner-margin clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Can you tell us a bit more about UMCG\u2019s construction activities?<\/h2>\n<blockquote><p>\nThere\u2019s a lot happening. Our campus is almost like a city within a city, and it\u2019s a city that\u2019s constantly evolving. The overarching goal is to deliver a major upgrade to the entire campus while ensuring that ongoing care, education, and research processes remain uninterrupted. You can imagine how complex this is! The total budget is approximately \u20ac1 billion, and the work will continue until 2035.<\/p>\n<p>My own focus is currently on constructing new laboratories and renovating the hospital\u2019s main operating center. Both are technically challenging projects with extensive requirements\u2014precisely why we use BriefBuilder.<\/p>\n<p><span class=\"highlighted\">Both labs and operation rooms are technically challenging\u2014precisely why we use BriefBuilder<\/span>\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>How did you come to use BriefBuilder?<\/h2>\n<blockquote><p>\nYears ago, I was looking for a smarter way to define and manage our requirements. I had developed a handbook of standardized requirements for various departments and rooms, but I wanted a more efficient way to apply those requirements to our projects.<\/p>\n<p>Initially, we considered using a BIM application, but BIM tools are far too complex when it comes to engaging with end-users. We needed something simple and user-friendly for the early project phases. After exploring several solutions, we heard about BriefBuilder from another Dutch hospital. We tested it extensively and found it to be the right tool for managing the complexity of our projects.\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element vc_custom_1732737958585  qa-image\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"3222\" height=\"1605\" src=\"https:\/\/www.briefbuilder.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-27-205425.png\" class=\"vc_single_image-img attachment-full has-transparency\" alt=\"\" title=\"UMCG campus\" srcset=\"https:\/\/www.briefbuilder.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-27-205425.png 3222w, https:\/\/www.briefbuilder.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-27-205425-300x149.png 300w, https:\/\/www.briefbuilder.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-27-205425-768x383.png 768w, https:\/\/www.briefbuilder.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-27-205425-1536x765.png 1536w, https:\/\/www.briefbuilder.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-27-205425-18x9.png 18w\" sizes=\"(max-width: 3222px) 100vw, 3222px\" data-has-transparency=\"true\" data-dominant-color=\"6f6c68\" style=\"--dominant-color: #6f6c68;\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element qa-image-sub\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The UMCG campus is like a city within the city. Every day, some 18,000 staff, students, patients and visitors visit the UMCG. Like in any real city, the UMCG offers shopping and catering facilities. The similarity to a city is further emphasized by the remarkable architecture of the UMCG. The roofed-in streets which house the nursing units and outpatient clinics are such that you can easily forget you are in fact in a hospital. Image: courtesy of UMCG.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>How did colleagues respond to BriefBuilder?<\/h2>\n<blockquote><p>\nWithin my own organization, I really had to convince people that this was the way forward. Many saw digitalization in construction projects as being solely about BIM, so the idea of digitizing our project brief was a new concept.<\/p>\n<p>Interestingly, it was easier to convince external architects and engineers. They immediately recognized the value of receiving better information as input for their design processes. Some have even developed software scripts to pull requirements data from BriefBuilder directly into their design applications.<\/p>\n<p>End-users, too, have been positive. We provide user representatives with direct access to the requirements models of the projects they are involved in, allowing them to see the requirements for their spaces and relevant equipment. This gives a sense of control and ownership.<\/p>\n<p><span class=\"highlighted\">Architects and engineers\u00a0 immediately recognized the value of receiving better information as input for their design <\/span>\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>What\u2019s your favourite BriefBuilder feature?<\/h2>\n<blockquote><p>\nI\u2019m a big fan of the heat maps. The heat map feature allows you to visualize project requirements on a building\u2019s floor plans, using colours to indicate different requirement levels. It\u2019s an intuitive way to check if your floor plans align with your requirements before diving into detailed design.<\/p>\n<p>For example, we use it to review air pressure requirements in different spaces. By assigning different colors to pressure levels, we can quickly see whether the proposed clustering of spaces works or not. It\u2019s a great feature not just for technical experts like me, but also for engaging with end-users and architects.\u201d<\/p>\n<p>I also really like the IFC integration, though I do have some additional requests for improvement, which we\u2019ll discuss another time : &#8211; )\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element vc_custom_1732739102866  qa-image\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"7262\" height=\"4764\" src=\"https:\/\/www.briefbuilder.com\/wp-content\/uploads\/2024\/11\/01-Eerste-verdieping.png\" class=\"vc_single_image-img attachment-full has-transparency\" alt=\"\" title=\"Heatmap BriefBuilder\" srcset=\"https:\/\/www.briefbuilder.com\/wp-content\/uploads\/2024\/11\/01-Eerste-verdieping.png 7262w, https:\/\/www.briefbuilder.com\/wp-content\/uploads\/2024\/11\/01-Eerste-verdieping-300x197.png 300w, https:\/\/www.briefbuilder.com\/wp-content\/uploads\/2024\/11\/01-Eerste-verdieping-768x504.png 768w, https:\/\/www.briefbuilder.com\/wp-content\/uploads\/2024\/11\/01-Eerste-verdieping-1536x1008.png 1536w, https:\/\/www.briefbuilder.com\/wp-content\/uploads\/2024\/11\/01-Eerste-verdieping-18x12.png 18w\" sizes=\"(max-width: 7262px) 100vw, 7262px\" data-has-transparency=\"true\" data-dominant-color=\"6c7297\" style=\"--dominant-color: #6c7297;\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element qa-image-sub\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Heat map of a floor with operation rooms. The different colors correspond with different air pressure levels, as stipulated in the hospital&#8217;s design brief. Jack Visser: &#8220;You can create such heat maps in a second, then review them with engineers or users, change requirements where necessary, and immediately update the heat maps again. It works really nice.&#8221;<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Any recommendations?<\/h2>\n<blockquote><p>\nMy advice is to start simple and intuitive. Don\u2019t overwhelm people with detailed protocols and structures right away\u2014it will likely scare them off. Focus on the basics: define the rooms and address practical matters that users care about, like the equipment they need in a room. Keep it practical and user-friendly!\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote><p>\nMany thanks to Jack Visser for sharing his valuable insights!<\/p>\n<p>More info about UMCG&#8217;s construction program can be found <a href=\"https:\/\/www.umcgbouwt.nl\/\">hier<\/a>.\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Managing complexity in healthcare projects Jack Visser Plan developer Location the Netherlands Project(s) Various IndustryHealth care &lt; Back to customer stories The University Medical Center Groningen (UMCG) is one of the largest hospitals in the Netherlands. Its campus hosts more than 10,000 employees who provide...","protected":false},"author":2,"featured_media":0,"parent":8915,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"footnotes":""},"class_list":["post-9224","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BriefBuilder - University Medical Center Groningen<\/title>\n<meta name=\"description\" content=\"Discover how the consultancy firm AT Osborne is using BriefBuilder to create better, more precise programmes of requirements and project briefs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.briefbuilder.com\/nl\/customer-stories\/umcg\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"University Medical Center Groningen\" \/>\n<meta property=\"og:description\" content=\"Discover how the consultancy firm AT Osborne is using BriefBuilder to create better, more precise programmes of requirements and project briefs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.briefbuilder.com\/nl\/customer-stories\/umcg\/\" \/>\n<meta property=\"og:site_name\" content=\"BriefBuilder\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T08:39:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.briefbuilder.com\\\/customer-stories\\\/umcg\\\/\",\"url\":\"https:\\\/\\\/www.briefbuilder.com\\\/customer-stories\\\/umcg\\\/\",\"name\":\"BriefBuilder - 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