{"id":9290,"date":"2025-02-15T07:41:26","date_gmt":"2025-02-15T07:41:26","guid":{"rendered":"https:\/\/www.briefbuilder.com\/?p=9290"},"modified":"2025-02-15T09:53:17","modified_gmt":"2025-02-15T09:53:17","slug":"projects-dont-go-wrong-they-start-wrong","status":"publish","type":"post","link":"https:\/\/www.briefbuilder.com\/fr\/projects-dont-go-wrong-they-start-wrong\/","title":{"rendered":"\u201cProjects don\u2019t go wrong, they start wrong.\u201d"},"content":{"rendered":"

Our head of R&D, Juriaan van Meel, was in Leuven (Belgium) to give a lecture for the post-grad course on real estate development of the KU Leuven.
\nThe topic was briefing and requirements management.<\/p>\n

Juriaan started his lecture with a heuristic from a recent paper by prof. Bent Flyvbjerg<\/a> about \u2018masterbuilder heuristics\u2019:<\/p>\n

\u201cProjects don\u2019t go wrong, they start wrong.\u201d<\/p>\n

This heuristic refers to the idea that decisions made at the outset of projects are often rushed and substandard. The takeaway? A good project start is a slow start\u2014one that allows time for careful thinking before execution. As Flybjerg\u2019s article puts it: thinking is cheap, whereas action is expensive.<\/p>\n

In his lecture, Juriaan expanded this idea to the topic of briefing: if you want a project to succeed, you must first carefully define your ambitions, needs, and requirements.<\/p>\n

What should the project achieve?
\nWhat should it \u2018do\u2019 for the client and future users?
\nWhat are the critical requirements for success?<\/p>\n

In other words, a project should start with the development of a clear and well-thought-out design brief before you rush into design and construction.<\/p>\n

We would like to thank Door Gr\u00e9goir, Charlotte Vercruysse and Herman Vande Putte for inviting us to contribute to their excellent Real Estate Management course at KU Leuven!<\/p>\n

More information about the course can be found ici<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

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